We have long felt in our hearts that satellite navigation has a positive impact on driving behaviour and performance. However, up until now we have not had any tangible evidence of that – other than our own personal performance behind the wheel of course! In 2006 TomTom joined forces with Delta Lloyd insurance, AON insurance & risk brokers, and Athlon car leasing to commission an independent research project by TNO, the Netherlands’ leading research agency. The study is the world’s first complete, authoritative and independent research into this topic. The study took just over six months to finish, and various research methods were used (user survey, data base analyses, experiment, literature study). The study provides real proof of the value of systems and clearly demonstrates the positive impact on traffic safety!
The main key findings are: • Using a navigation system: people feel more in control, less distracted & less stressed.
• Without navigation system 12% more claimed accidents and 5% more claimed damage costs.
• Using a navigation system improves reaction times by 12%.
• The workload is reduced by 20% when using a navigation system.
• Mileage is reduced by 16% and driving time by 18% when using a navigation system.
Click here [PDF] for more information about the research.
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